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Automotive Market Intelligence  ·  Spain & Portugal

Know your market.Know your competition.

Official registrations for Spain, plus live stock and dealer activity across Spain and Portugal. Pulled together, kept current, and read for you in one platform.

Instead of ten scattered sources, one screen for registrations, stock, pricing, campaigns and competitive intelligence. Two modules run in production today. The rest ship on the roadmap.

Request a demo Open a live module →
Live today

Two modules already in production

Not a mock-up. Both run on scheduled data pipelines and are used against real Spanish and Portuguese market data right now.

Module 01 ● Live Spain

Axon Market

Every new car registered in Spain, from the official DGT record, cleaned and structured. Brand, model, version, segment, fuel, channel and province, queryable without touching a spreadsheet.

  • Market share, YoY, YTD, ranking and monthly evolution, report-ready
  • BEV / PHEV / HEV / petrol / diesel split by territory and channel
  • Private, corporate and rent-a-car channels separated
  • Daily update through an automated pipeline, no manual step
Axon Market · executive overview
Axon Market: total registrations, BEV and PHEV share and a ranked table of every brand
Open Axon Market  →
Module 02 ● Live Spain & Portugal

Axon Stock Intelligence

Every vehicle advertised across Spain and Portugal, new, KM0 and used. Model, version, price, discount, dealer, and the day each listing appeared and disappeared.

  • Stock Age: how long has each vehicle been advertised?
  • Financing terms, opening fees and monthly quotes captured per listing
  • Official brand and dealer activity, with the creative behind each campaign
  • Generalist and premium coverage: BMW, Mercedes, Audi, Volvo, BYD and more
Axon Stock · media intelligence
Axon Stock: dealer advertising creatives with brand, model, platform and ad copy
Open Axon Stock  →
Inside the product

What you’ll actually use

Not renders. Both dashboards run against live Spanish and Portuguese market data, updated on a schedule.

registrations.axon-mobility.com
Axon Market: brand ranking with monthly and year-to-date volume, market share and variation
Axon Market. Every brand ranked by volume, with the month, year to date, share and variation side by side.
stock.axon-mobility.com
Axon Stock: total advertised stock, price bands and active dealer count
Axon Stock. Total advertised stock, price bands and active dealers across Spain and Portugal, at a glance.
The platform

Eight modules, activated independently

One data layer, priced and switched on module by module as a brand's competitive picture demands it.

01MarketRegistrations and market share● Live
02StockAdvertised vehicles and availability● Live
03PricingPrice, discount and full price historyOn the roadmap
04CampaignsPromotions and financing conditionsOn the roadmap
05CompetitionAutomatic comparison against the competitive setOn the roadmap
06InsightsThe data read for you, in plain languageOn the roadmap
07AlertsRelevant changes, pushed to youOn the roadmap
08APIProgrammatic access to Axon dataOn the roadmap
How it reads

Three levels of depth

Bloomberg and Similarweb for the car market, only cleaner. Every screen answers one question, then drills into the next.

Overview

The state of your market and your position in it, at a glance. Volume, share, momentum, where you are gaining and losing ground.

“What is happening?”

Analysis

The move behind the number. A competitor cutting price, stock piling up on a model, a segment opening with low promotional pressure.

“Why?”

Data

The underlying records, every dimension, export ready, with source, timestamp and confidence attached to each figure.

“Give me the data.”
Built for

Everyone deciding against the Iberian car market

Each vertical buys Axon for a different reason. The competitive picture is the same one.

OEMs

What is my competition doing, which models should I push, where is the price moving. Most acute for brands new to the market.

Dealer groups

Real stock pressure across the market, pricing benchmarks and campaign activity, for new, KM0 and used.

Consultancies

One license, several client engagements: market, competitor and pricing evidence without rebuilding the dataset each time.

Leasing & renting

Pricing, residual signals, new models, promotions and competitor moves feeding fleet and quoting decisions.

Finance

Price, campaign and financing conditions combined into the full lever set behind every offer in the market.

Mobility & energy

Electrification mix, segment shift and the pace of Chinese entrants, tracked month over month.

The data

Official at the base, structured on top

Axon does not guess the market. It processes the official feed and the public web, then normalises and dates every record.

SourceDGT official registration microdata and public brand and dealer channels. No third-party licence in the chain.
CadenceA scheduled pipeline, run on its own infrastructure, independent of the dashboard.
NormalisationBrand, model, version, price and segment resolved consistently across every source.
ConfidenceEvery figure carries its source, its timestamp and a confidence level.

The Automotive Market Memory

Every day Axon records which models existed, what they cost, what stock was out there, which campaign was running and which brands had entered. Current data anyone can scrape. The history is impossible to rebuild after the fact, and it compounds.

Data → Intelligence
Axon Pilot · 30 days

Request a demo

We configure Market and Stock around your brand and your real competitive set, then walk you through it. Tell us what you want to see.

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